Work

Standard Transmission's latest projects below. Check back often for updates. Click [Learn More] for details on a project.

 

Adidas Adicolor -  2018 Macy's Launch

Standard Transmission created a blast of color for Adidas and Macys. To launch the Adicolor line at Macys, Adidas created a worldwide marketing campaign with Pop color images and prop photography. Macy's asked Standard Transmission to bring Adidas's vision into three-dimensions. Utilizing scenic elements, sculpture, and LED Video Walls, STP and Macy's Visual created a breathtaking experience for the millions of bustling New Yorkers who walk 34th. Street.

 

Dos Equis Most Interesting Fan Contest -  2018 

Dos Equis, and their Most Interesting Man, created a nationwide contest to find the most interesting college football fan. Their agency, Red Urban, tapped Standard Transmission to produce, sculpt and fabricate the resulting commissioned statue of the contest winner to live in (infamy!) @ The College Football Hall of Fame.

 

Duracell Holiday Windows 

Duracell, with their advertising agency Wieden+Kennedy (W+K), launched a nationwide Christmas is Chaos without Duracell Campaign and came to Standard Transmission to design and fabricate the physical animated Holiday Window in New York City. The resulting Instagram Campaign had well over 1M impressions...

 

Macy's Holiday Windows 2017

For the 5th consecutive year, Standard Transmission had the honor of designing and fabricating the Macy's Holiday Windows with Macy's Visual for Herald Square. This year's Award Winning Windows featured animatronic filled miniature scenes of New York City's most famous locations, adorable animals, and even a special ode to the Iconic Herald Square itself... 

 

Macy's Holiday Windows 2017 - Behind The Scenes

A rare behind the scenes glimpse of the Macy's Holiday windows being made at Standard Transmission's shop in Red Hook, Brooklyn. Scores of artisans, technologists, and fabricators working to create Holiday cheer for the millions of tourists that descend upon Herald Square.

 

Michael Kors - #MKxMacys & Sexy Ruby 

Standard Transmission collaborated with the incredible visual team at MK to execute an extremely high-gloss window display. 1000's of custom acrylic locks, golden illuminated plinths, LED lights, & LED video were all deployed. The results speak for themselves....

 

Calvin Klein - 205W39NYC FALL 2017 CAMPAIGN

Standard Transmission executed a unique vision by Raf Simons, Calvin Klein's new Chief of Creative. Based on a successful print campaign of the same name, STP crafted custom steel structures and 2.8mm LED Video billboards in true CK fashion...

 

Siemens - Mindsphere

Standard Transmission was brought on board by Deutsch to help launch the Siemens Mindsphere IoT platform to the world. The project was a perfect example of the technology and fabrication intersection that STP thrives in... STP fabricated an intricate model filled with IoT sensors that populate a live video and data stream at Mindsphere.io

 

Lifetime Networks - BeautyCon Interactive Mirror Lounge

The Civic Agency asked Standard Transmission to design and fabricate a unique interactive experience for Lifetime Networks lounge at BeautyCon 2017. The result was a beauty hall of mirrors where BeautyCon attendants (tweens) could tag mirrors with lipstick and use an interactive two-way mirror with a lipstick stylus to create and animated .gif as easily shareable social media content. Hundreds of animated .gifs where created over the 6 hour event....

 

Levi's Limited Collection - Live in Levi's X Macy's

Levi's was launching as Limited Embellished Edition exclusively at Macys and they wanted something with a huge impact to commemorate. Standard Transmission created four, custom 15ft wide, dimensionalized faux denim set pieces. Each piece was embellished to match the clothing with  oversized rivets, patches, embroidery, etc. Coupled with 2 Large built in LED Video Walls and you have an epic visual launch...   

 

Michael Kors - Spring 2017

Michael Kors had a vision... and that vision was the Oculus building, the new Transit hub at the World Trade site in NYC. MK's new collection was inspired by this architectural wonder and wanted a Visual Display to match. Standard Transmission accepted the challenge and designed and fabricated a physical and animated-illuminated tribute.  Epic is an understatement...

 

Macy's Holiday Windows 2016 - Believe

Macy's tasked Standard Transmission with helping create a new creative concept for the Holiday displays. They wanted something that played with the space of the building and marquee and engaged their 15 Million viewers with a unique holiday vision. 10 months in the making - 1000's of hours of design, sculpting, scenic painting, carpentry, 1000's of LED's with custom programming. A Full Window-sized Pinball machine if you Believe... 

 

Dreamworks Trolls Herald Square Take over

Dreamworks approached Macy's with an ambitious idea... A full takeover of the entire Herald Square building including the iconic building sized shopping bag on the corner of 34th and Broadway. Never one to shy away from a challenge, Standard Transmission navigated the difficult terrain to create a once in a lifetime experience... Enormous exterior signage, Exterior LED Video Walls, & Exquisite 3d Licensed Character sculptures hand crafted in Brooklyn... 

 

Fitbit Charge2

Fitbit launched the Charge2 at Macy's with a massive take over on Broadway. Standard Transmission used their detailed brand guideline to creative an immersive visual experience. STP R&D the thinnest & brightest edge-lit lightboxes anyone had ever seen. The photographs of the windows look more like renders than the renders do...

 

Macy's Holiday 2014 - Space Christmas

Our personal favorite holiday execution... Watch little Alex travel the planets with Space Santa. Every window is a different planet with specific adventures and characters to visit. Giant Icemen of Neptune, The rings of Saturn, the Santa Dash interactive video game... 20M Tourists & New Yorkers got to experience something out of this world...

 

Calvin Klein - Iron Strength

A bold window display designed by Calvin Klein required some very difficult to achieve inhouse LED R&D. Standard Transmission created custom programable LED & Acrylic bent light rods... see some behind the scenes videos 

 

Super Bowl XLVIII 

Standard Transmission created 2 enormous officially endorsed Wilson "The Duke" footballs to commemorate the Super Bowl arriving to New York City. Standard Transmission created 6 custom animations for window-sized LED video walls as well.