360i

Ritz and 360i commissioned our team to design and fabricate several pairs of custom, crunch-activated sneakers for the launch of Ritz Cheese Crispers. The sneakers were given to influencers as part of a national social media campaign. 

The sneakers were designed and programmed to activate with a full visual sequence set to a music track. Flashing lights and smoke were an impressive crescendo. Our team had a lot of fun with this one! Check out the influencer videos online.