Adidas Adicolor -  2018 Macy's Launch

Standard Transmission created a blast of color for Adidas and Macys. To launch the Adicolor line at Macys, Adidas created a worldwide marketing campaign with Pop color images and prop photography. Macy's asked Standard Transmission to bring Adidas's vision into three-dimensions. Utilizing scenic elements, sculpture, and LED Video Walls, STP and Macy's Visual created a breathtaking experience for the millions of bustling New Yorkers who walk 34th. Street.


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