Macy's Holiday Windows 2016 - Believe

Macy's tasked Standard Transmission with helping create a new creative concept for the Holiday displays. They wanted something that played with the space of the building and marquee and engaged their 15 Million viewers with a unique holiday vision. 10 months in the making - 1000's of hours of design, sculpting, scenic painting, carpentry, 1000's of LED's with custom programming. A Full Window-sized Pinball machine if you Believe... 

Hundreds of Animatronic Elements and an LED animated underwater scene that is out of this world

 

Our animated Jelly Fish on Instagram: