Press & Clients

Recent links and Articles about Standard Transmission's Work

 
 
 Design:Retail - Winning Windows

Design:Retail - Winning Windows

Design:Retail - Winning Windows - Macy's Herald Square Wins Top Honor

Standard Transmission is extremely honored to have produced these award winning windows with Macys...

Platinum Award Macy’s Herald Square
The first-place Macy’s Herald Square windows featured the theme, “Perfect Gift Brings People Together.” Inspired by the magic of holiday traditions and the importance of being with those we love throughout the Christmas season, these heart-warming windows capture the energy and spirit of New York during the holidays. Adorable scenes depict everything from making snow angels and ice skating to Santa’s sleigh fly- ing through the New York City skyline and even a doll-house-like Macy’s Herald Square replica that opens to reveal little animals in the store inside. e windows create a little holiday magic that appeals to onlookers of all ages. Photos by Kent Miller

 
 Adweek - Duracell Pop-up Holiday Window

Adweek - Duracell Pop-up Holiday Window

 

Adweek - Duracell's Fun NYC Holiday Window Flips from Joy to Chaos With the Wrong Batteries

Standard Transmission was brought on board by W+K to design, fabricate and launch a unique pop-up holiday window for Duracell in New York City....

"For so many people, batteries are an integral part of making sure Christmas Day goes smoothly. It’s a big holiday for all the big battery companies, and Duracell made the most of it this year with a fun holiday TV spot, and a clever window display in NYC to go with it.

The theme of both—created by Wieden + Kennedy New York—was the chaos that can ensue if you rely on the wrong batteries on Christmas morning. The window display was particularly inspired. Set on a spinning platform, it showed two possible scenarios for Christmas—a dreamy morning with Duracell batteries, and a nightmarish scene devolving into chaos without Duracell."

Check out W+K’s video about the installation here:

 Porter Airlines Magazine - Standard Transmission Profile

Porter Airlines Magazine - Standard Transmission Profile

Porter Airlines Magazine - Walking in a Window Wonderland

Standard Transmission was honored to be profiled in Re:Porter Magazine...

For Manu Sawkar, a bigger, more ornate window means even more time spent on planning and production... With his tech background, he has married his passion for exceptional audio and video work with painstaking analog details to achieve a final product that pushes modernity (high-definition visual displays, fully functional gaming) while remaining rooted in tradition (hand-sculpted woodland creatures, ultra-detailed cityscapes). “The future of experiential marketing is the intersection of technology and fabrication,” he says. “It will be years before that intersection is perfected. We’re just scratching the surface.”

A Midwesterner by birth but a New Yorker in his heart, Sawkar doesn’t mind at all. He likens the windows’ ideal effect to what he calls the “Pixar sweet spot”: earnest, whimsical and unembarrassed by the possibility of magic. “There’s no more sincere place in New York than Herald Square at Christmas,” he says. “There are few things I do in my life that result in so much unfiltered, un-ironic joy. If you hit that note right, every single person with their nose pressed up against the glass walks away in a better mood.”

 
 Brown University Alumni Magazine - Manu Sawkar: Feature Profile

Brown University Alumni Magazine - Manu Sawkar: Feature Profile

Brown University Alumni Magazine - Window Dressing

In one corner of Brooklyn last August, you’d swear it was Christmas, right down to Macy’s Christmas windows.

Manu Sawkar ’04 designs and oversees construction of the storied holiday windows in a sprawling warehouse in Red Hook. It’s Santa’s workshop for New York, and he’s the chief elf.

For five years now, Sawkar has married his background in computing with his experience in film production to bring six windows at Macy’s Herald Square to life. During peak hours, as many as 10,000 people view his work.

...Over the years, as technology has become more central to Macy’s displays, Sawkar has played a more integral role in their production. His unique technology-first approach to building the windows is ultimately what helped him land the coveted job. “I come at it from a different perspective from most,” he said.  “We are trying to have a world where there are still physical attractions and reasons to leave your house and meet people,” Sawkar said. “And I think that’s not going to go away, and I feel excited to be a part of that.”...

 
 Gothamist - Go Behind The Scenes of The Macy's Herald Square Christmas Windows

Gothamist - Go Behind The Scenes of The Macy's Herald Square Christmas Windows

Gothamist - Go Behind The Scenes of The Macy's Christmas Windows

Manu Sawkar, who runs the production company Macy's hired to design its windows, explained that his team sought to create a display that resonates in the age of the iPhone. One of the six holiday windows, for example, features Santa Claus in a hi-tech workshop, where he receives letters from children via YouTube.

"The idea is that kids don't really write letters to Santa anymore," Sawkar said. "They make YouTube videos instead, and Santa works out of a command center. He can take videos and he has a computer program that matches kids with presents."...

..."Screens and technology are really not that interesting without the physical context. So I started doing fabrication, too," he said.

Sawkar said his goal is to offer visitors something new while preserving what people love about the storied window displays. "With so much history and so many eyeballs, there is a balance between keeping the entire thing grounded in the history that makes the holiday windows magical and keeping it relevant in today's increasingly digital and interactive age," he said

 
 DNA Info - Miracle on 34th St. in Red Hook

DNA Info - Miracle on 34th St. in Red Hook

DNA Info - Miracle on 34th St. Comes to in Red Hook

Manu Sawkar, who runs the production company, Standard Transmission, Macy's hired to design its windows, explained that his team sought to create a display that resonates in the age of the iPhone. One of the six holiday windows, for example, features Santa Claus in a hi-tech workshop, where he receives letters from children via YouTube.

"The idea is that kids don't really write letters to Santa anymore," Sawkar said. "They make YouTube videos instead, and Santa works out of a command center. He can take videos and he has a computer program that matches kids with presents."...

..."Screens and technology are really not that interesting without the physical context. So I started doing fabrication, too," he said.

Sawkar said his goal is to offer visitors something new while preserving what people love about the storied window displays. "With so much history and so many eyeballs, there is a balance between keeping the entire thing grounded in the history that makes the holiday windows magical and keeping it relevant in today's increasingly digital and interactive age," he said

 
 

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