Duracell Holiday Windows
Duracell, with their advertising agency Wieden+Kennedy (W+K), launched a nationwide "Christmas is Chaos without Duracell" Campaign and came to Standard Transmission to design and fabricate a physical animated Holiday Window in New York City the bring the campaign to life. The idea was presented in mid November, leaving just a pressure few weeks to design and fabricate an entire experiential advertising display... Always up for a challenge, Standard Transmission delivered the goods. Beyond the 10k and hour foot traffic at the 7th Ave Location, the resulting Instagram Campaign had well over 1M impressions... Making this campaign beyond successful by any metric.
Behind the Scenes Video of the Duracell Holiday Window at Standard Transmission's Shop in Red Hook, Brooklyn. Testing the overall window mechanics
Read further information on the campaign in this Adweek Feature:
"For so many people, batteries are an integral part of making sure Christmas Day goes smoothly. It’s a big holiday for all the big battery companies, and Duracell made the most of it this year with a fun holiday TV spot, and a clever window display in NYC to go with it.
The theme of both—created by Wieden + Kennedy New York—was the chaos that can ensue if you rely on the wrong batteries on Christmas morning. The window display was particularly inspired. Set on a spinning platform, it showed two possible scenarios for Christmas—a dreamy morning with Duracell batteries, and a nightmarish scene devolving into chaos without Duracell."
Check out W+K’s video about the installation here:
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