Dreamworks Trolls Herald Square Take over

Dreamworks approached Macy's with an ambitious idea... A full takeover of the entire Herald Square building including the iconic building sized shopping bag on the corner of 34th and Broadway. Never one to shy away from a challenge, Standard Transmission navigated the difficult terrain to create a once in a lifetime experience... Enormous exterior signage, Exterior LED Video Walls, & Exquisite 3d Licensed Character sculptures hand crafted in Brooklyn... 

 

See the animated flowers being made on IG and a Time Lapse of the Exterior Takeover below: