Dos Equis Most Interesting Fan Contest - 2018
Dos Equis, and their Most Interesting Man, created a nationwide contest to find the most interesting college football fan. Their agency, Red Urban, tapped Standard Transmission to produce, sculpt and fabricate the resulting commissioned statue of the contest winner to live in (infamy!) @ The College Football Hall of Fame.
Dos Equis launched a nationwide TV spot to announce their fan search. Read about the campaign in adweek
An Interview with the winner Christian Christoffersen and some photos of the reveal have been posted on Heineken's site.
Standard Transmission Produced the resulting overside heroic statue... see some process photos and the reveal below.